Today, the world of classical music is changing fast: codes are changing, audience expectations are evolving, and budget cuts are affecting concert halls and festivals. The Covid crisis has left its mark, and in the face of these metamorphoses and new demands, we have to adapt and move forward. Artists need to be supported and protected. It is with respect, confidence and benevolence that Nicole Viciana wishes to accompany and guide them along the long road of classical music.

She began her career as a manager in the corporate world, where her role as patron of a chamber music festival, "Les Musicades" in Lyon, for some fifteen years, opened up horizons she had always cherished. She let her instincts guide her. Her passion for music led her to devote herself to this art form. It was with enthusiasm and determination that she created Couleurs Musicales in 2007, and in 2011, she launched iAm Nicole Viciana on her own, with audacity and passion for musicians and their careers. Fostering links between all players in the musical world is also her priority. Her wish: to share an art form that everyone needs - Music. Translated with DeepL.com (free version)